CheckAir listens to your entire catalog, finds every paid endorsement, and checks each one against the rules that govern it, producing a defensible record before anyone asks you for one.
Built for networks, publishers, and the agencies that answer for them.
Advertiser copy gets legal review. What the host actually says at 7:40am does not. The read is improvised, personalized, and live.
A sponsor is named at the top of the show, then endorsed again an hour later without disclosure. Proximity is exactly the sort of thing that can change an ad lib into an added liability.
A host who genuinely likes the product improves on the brief. Health, income, and financial claims are where an enthusiastic read turns into a regulated one.
Every episode stays in the feed and stays discoverable. An investigator can pull the exact file years later. So can a plaintiff.
In 2022 the FTC brought an action over radio personalities endorsing a phone they had never used. The talent read the copy; the exposure landed on the businesses that aired it. Liability follows the entity with the compliance obligation, and that is the network.
One daily three-hour talk show produces roughly 750 hours of audio a year. A twenty-show catalog clears 15,000. Reviewing one percent of that by hand costs a full-time salary and still tells you nothing defensible about the other ninety-nine.
Compliance that only samples is not a control. It is an anecdote you paid for.
Running today across 44 shows and 8 networks.
Point CheckAir at your feeds. Every episode is transcribed with word-level timing, so any claim can be traced back to the second it aired.
Endorsement reads are located inside the program and bounded precisely, separating a genuine ad from a host merely mentioning a brand.
Each read is judged against a versioned rule register covering disclosure, substantiation, and the health and financial regimes that carry their own rules.
Your team reviews, discusses, and approves. CheckAir issues a certificate carrying the full deliberation trail and a hash of the findings behind it.
Every finding cites the rule and the authority behind it, quotes the exact words that triggered it, and links to that moment in the audio. No compliance score, no vague risk rating. A reviewer can agree or disagree immediately.
Where wording is the problem, CheckAir drafts alternatives that keep the read listenable. The point is to get the spot compliant, not to kill it.
Describes a specific result without a qualifier that results may vary or an explanation of generally expected performance.
“So say goodbye to distractions and hello to more free time, because you finished your work faster.”
“It helps me cut down on distractions so I get through my work. Your results will depend on how you use it.”
Detection is the easy half. What matters when someone asks is whether you can show the judgment was made, by whom, on what basis, and when.
Threaded discussion on every finding, @mentions that create assignments, and a to-do queue so nothing waits on someone who never saw it.
Upload the substantiation the advertiser provided. It is hashed, stored, and cited on the certificate next to the finding it resolves.
Who flagged it, who questioned it, what evidence settled it, and who approved it, in that order, on the certificate.
Endorsement compliance is usually a cost line. Once every read carries a verifiable certificate, it becomes something your sales team can take into rooms that were closed to them.
Financial services, supplements, and pharma carry disclosure obligations most publishers would rather not take on. That reluctance is a large part of why those rates are what they are.
A regulated advertiser's legal team decides whether the brand can appear in an unscripted host read at all. They are not asking whether you are careful. They are asking what you can produce if this is questioned later.
Every network says it takes endorsement compliance seriously. A per-episode certificate (the rules checked, the reviewer who approved, the evidence that settled it, and a hash of the audio it refers to) is the difference between saying so and showing it.
CheckAir is not your compliance department vouching for itself. It is an independent system, running a versioned rule register an advertiser’s counsel can read and evaluate on its own terms. For a chief revenue officer, that is the difference between declining a category and pricing it.
These are live figures from the CheckAir catalog, scanned from public feeds across the major audio networks.
We scan them before the call, then walk your team through every endorsement we found and every rule it touched. No slides.